Baekhyun from the group EXO has formed his own independent label, I&B 100, and his bandmates Xiumin and Chen are the first ones to join.
On January 8, EXO’s Baekhyun, Xiumin, and Chen (CBX) have officially announced the exciting launch of their independent label, I&B 100.This new venture will allow them to pursue individual activities while maintaining a collaborative relationship with SM Entertainment.
Baekhyun, Xiumin, and Chen will be pursuing their individual and team activities under I&B 100, while their group activities as EXO will continue under SM Entertainment. This allows them to explore new creative ventures while still being a part of the EXO family.
I&B 100 is all set to bring out the unique musical personalities and styles of Baekhyun, Xiumin, and Chen. It will serve as a platform for them to explore creative endeavors, connect with fans in exciting ways, and fulfill their dreams of production and producing.
Many other K-pop idols have launched their independent labels to manage solo activities, following ‘separate yet together’ approach.