Kim Soo Hyun’s world has been turned upside down after the recent dating allegations involving Kim Sae Ron. The Kdrama star, known for his performances in dramas like ‘My Love from the Star’, ‘It’s Okay to Not Be Okay’, and “Queen of Tears”, is facing backlash from fans and brands after a recent dating scandal.
He had gained around 7 million followers on Instagram after the unprecedented success of his tvN drama “Queen of Tears” last year. Kim Soo Hyun is now facing serious allegations of dating Kim Sae Ron when she was only 15, and their relationship lasted 6 years.
A YouTube channel released several photos starting March 9 and continues to drop more evidence, confirming their relationship. They even warned Kim Soo Hyun to come clean about the rumors and apologize to the deceased family. Else, they will release evidence that confirms their relationship.
On Friday, March 14, his agency Gold Medalist finally admitted his romantic relationship with Kim Sae Ron after initially denying it several times. They claimed that the 37-year-old actor dated her from 2019 to 2020 when she was an adult.
As the controversy grows, Kim Soo Hyun is receiving intense backlash from netizens and they are demanding justice for the late actress. He has lost over 800K followers from March 9 to March 14. His follower count went from 21.1 million to 20.3 million followers in recent days.
Since the controversy has escalated, multiple brands, including Prada and Dinto Cosmetics, cut ties with him. Other brands that terminated contracts with Kim Soo Hyun include Homeplus, Tous les Jours, Shinhan Financial Group, Shinhan Bank, Shibu All Days, and Eider.
Netizens threaten to boycott brands if they do not drop him as an ambassador and remove related content. They are demanding them to take action promptly and sever ties with him. People are urging other brands like MIDO, Cuckoo, Jo Malone London, Bench, Decorté AQ, and more to terminate their advertisement contracts with them immediately.
Even though he accepted his relationship with Kim Sae Ron, netizens are holding Kim Soo Hyun responsible for her death. Kim Sae Ron died on February 16, Kim Soo Hyun’s birthday. It was later confirmed by the authorities that she took her own life.
Kim Soo Hyun’s career hangs in the balance as public outrage shows no signs of subsiding. Adding to the controversy, he and his cousin are being accused of framing Seo Ye Ji as a bully to cover up their problems and divert attention from them. As a result, Seo had to forcibly take a break due to public backlash.
Meanwhile, Kim Soo Hyun’s upcoming drama “Knock Off” is scheduled to be released in the 2nd quarter of 2025. It is still uncertain if Disney+ will proceed with the press conference scheduled next month and the forthcoming premiere.
