Hera, Amore Pacific’s flagship beauty brand, has recently launched an exciting new brand campaign featuring none other than BLACKPINK‘s very own Jennie! On September 25, the campaign video with Jennie as the model was released on Hera’s YT channel and social media platforms.
This collaboration sent waves of excitement through the K-pop and beauty communities alike. Since 2019, The Solo singer has been a brand ambassador for Hera and featured in most of their campaigns representing various beauty products.
Hera has been breaking beauty standards and empowering individuals to define their own style through the Seoul Star Campaign since 2015. The South Korean beauty brand has been consistently showcasing the image of a Seoul star who does not conform to beauty standards.
The new brand campaign continues the spirit of the Seoul Star and celebrates the beauty of a Seoul star in 2023 with the slogan “HERE. NOW. MYSELF“. In a captivating campaign video, the new Seoul star stands out as she embraces growth and defies limitations.
In the video, Jennie showcases her stunning beauty against different Seoul backgrounds. As the brand’s ambassador, she presents a bold and ambitious image with her own energy. The visuals and music in the video perfectly capture the brand’s message.
In addition, the Hera brand’s representative expressed their commitment to launching campaigns featuring cutting-edge technologies and trends, allowing Seoulistas to further enhance their distinctive beauty.
On the work front, Jennie revealed that she is working on her solo album in an interview with Harper’s Bazaar Korea. This was a happening year for the BLACKPINK star, she made her acting debut, made an appearance at the Cannes Film Festival, and featured in the Calvin Klein campaign.